Web Design Best Practices & Ways to Improve Your Website
A List Top Things to Include on Your Site

Want to know what to include on your website? Want to know the top Web design and marketing best practices? Read on. Here are what I consider the top Web design, technical and marketing best practices. If you're about to design a new business website or you're looking for ways to improve your site, follow the advice in the list below. here are three main aspects to a Web presence: the design (aesthetics/look & fell) of the site, the technical things that make up the site's functionality, and the marketing done after the site is complete to drive traffic.

All three of these things need to be considered and utilized properly to build and maintain a successful business website. The following is a list, broken up into the three categories, of the top best practices you can do and things to include on your website to help ensure your online success.

Top Web Design & Content Qualities and Best Practices:

1. Write and post quality, original content that grows over time
2. Use Web conventions
3. Your site should be appealing to the eye of your audience
4. A look & feel appropriate to your subject & audience
5. Consistent navigation, look & feel and organization
6. Clear and concise navigation labels that compels people to click
7. Easily searchable
8. Well-written copy with no grammar, spelling or punctuation mistakes
9. Content written for the user and not you
10. Use lots of text, not just images
11. Use text links, not just buttons (which are simply images)
12. Easy to use, easy to read
13. Easily navigated and well organized
14. A phone number and logo on every page

 

Top Website Technical Qualities and Best Practices:

1. Loads in browsers quickly
2. Looks the same across platforms and browsers
3. Is interactive, and the interactivity works properly
4. Has no broken links or images
5. Never crashes
6. Has form validation
7. Does not require browser plug-ins to view properly

 

Top Web Marketing Qualities and Best Practices:

1. Attracts first-time visitors
2. Is ‘sticky’, in other words it keeps the visitors from leaving
3. Causes people to take an action of your choice
4. Impels people to return later
5. Builds your brand
6. Evokes emotions that are appropriate to your audience
7. Obtains new leads for you regularly by building your prospect email list
8. Converts visitors into customers at a high rate
9. Makes sales
10. Has text links to all important pages
11. Has a terms and policies page
12. Has a phone number or other way to contact you
13. Is it search engine optimized

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